If you’re a Swiftie like me, you’ve probably listened to Taylor Swift’s new album, “Fearless (Taylor's Version)” more times than you’d like to admit. Even though it was a re-recording, and not a completely new album, Taylor engages her following and keeps them coming back for more. On the first day alone, Swift has (once… Continue reading The queen of surprise and delight: 5 marketing lessons Taylor Swift has taught me